“A rose by any other name would smell as sweet”. Sure, but if the packaging on the rose doesn’t entice you to walk out of the store with it you’ll never know that you just missed out on a great product. Hint: I’m not really talking about flowers. This week we’re joined by Cody Fague and Isaac Arthur from Indianapolis-based Codo Design to talk about brewery branding & packaging, trends in the craft beer industry and the recent Craft Brewer’s Conference.
Check them out at https://cododesign.com/!