#14: Brewer Lingo Bingo!

You’re having a great conversation with a brewer, they’re interested in your hops, and then they ask for your advice on their use.  “I just grow them, you’re the brewer” isn’t an acceptable answer.  We take you through brewing terminology and how to engage in this conversation.  Provide value to your customer while putting your best foot forward and showcasing the quality of your crop.

We mention Tom Shellhammer multiple times; he is a Professor of Fermentation Science at Oregon State University and one of the world’s experts on hop chemistry.  If you’re into the hard science, you can find links to many of his publications here:

https://www.researchgate.net/profile/Th_Shellhammer

 

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