Hop yards, just like any business, come with constant decisions to be made. Left or right? Up or down? This week we discuss pivot points as your business grows, shrinks and takes some left turns.
We finally arrive at one of our most-asked about topics: hop harvesters. How do they work, what should you look for when buying one and how to troubleshoot. We start off however with Gregg venting about pumpkin(less) beer when it’s still @#$#ing summer outside. Disclaimer: While you might hear us talking about Wolf harvesters as […]
Ah, the beer festival. All of your potential customers are there at once and ready for you to hit them up for sales, right? So, so wrong. This week we share stories of past beer festivals, including how to make the most of them while keeping your expectations in check. Plus, listener questions!
This week we put down the farm implements and open up last month’s New Brewer publication from the Brewer’s Association. We pick apart the numbers around the growth and decline of various segments of the industry, changing consumer tastes, the overload of choices in the beer aisle and “misguided people who want their juicys”.
We tried to stay impartial, we really did, but it’s just not possible anymore. James and Gregg take on the market influx of hazy-milkshake-slushy-juicy and make a case for what “beer” really is vs what it’s marketed to be. We also talk about the responsibility of the tap room in educating the consumer and the […]
The bines are climbing, sidearms reaching, cones starting to burr. It looks like a hop yard! But what’s that lingering tickle at the back of your brain? Perhaps it’s the question of whether your hops have a home after harvest. This week we take a step out of the dirt and back into the business […]
Do you pay an extra $0.30/lb for organic bananas as you’re walking through the supermarket? Why? What does “organic” really mean from an FDA perspective and how does it impact your hop yard processes? To the end consumer, does this really matter and do they really know what they are getting? Plus, we have a […]
You’re having a great conversation with a brewer, they’re interested in your hops, and then they ask for your advice on their use. “I just grow them, you’re the brewer” isn’t an acceptable answer. We take you through brewing terminology and how to engage in this conversation. Provide value to your customer while putting your […]
“A rose by any other name would smell as sweet”. Sure, but if the packaging on the rose doesn’t entice you to walk out of the store with it you’ll never know that you just missed out on a great product. Hint: I’m not really talking about flowers. This week we’re joined by Cody Fague […]
If you’re a home-brewer daydreaming about opening your own brewery or a startup-in-progress, this one’s for you. We’re with the owners of Reverie Brewing Co in Newtown CT (https://reveriebrewing.com/) who opened just under two months ago. They talk about expectations vs reality, collaborating with local businesses and the mix of styles in the tap room. […]