Sales & Marketing – hop·nólogy

#80: When Things Go Sideways

In The Field: Operations, In The Field: Pests & Disease, In The Field: Plants, Sales & Marketing | September 14, 2020

This is one of our “list” episodes where we go back and forth with a whole bunch of “uh-oh” moments. While you can’t always make lemonade out of lemons, you don’t necessarily have to give up either.

Gregg

Hop & Beer Market, In The Field: Plants, Rants, Sales & Marketing | September 7, 2020

Why go through all of that trouble drying and processing your hops when you can just sell them wet, right? This week we talk about cone maturation and your hopes for wet hop sales. Plus, Augustfest beers (they are *not* Octoberfests if they come out in August).

Gregg

Rants, Sales & Marketing | August 24, 2020August 23, 2020

This is one of those situations where we went out of order, and you’ll know it during the intro. Do any of you belong to a local hops co-op, how does it work, and what value are you getting? We’re not fans (shocking!) and get into what makes a valuable partnership and what’s just a […]

Gregg

Business Management, In The Field: Plants, Sales & Marketing | July 6, 2020August 14, 2020

As a hop grower you want your plants healthy and on time. When you’re the greenhouse plant provider you want the same, but dates can move, shipping is complicated and you end up spending as much time in Customer Service as you do in the actual greenhouse. A look back on our time running a […]

Gregg

Business Management, In The Field: Operations, Sales & Marketing | March 30, 2020August 14, 2020