We’ve mentioned it many times: you need a solid business plan to keep you on task and define who you want to be. In this episode we finally break down exactly what that means and how valuable things like SWOT analyses are as you try to convince others – and yourself – that your dream […]
Jumping off of last week’s show with Mark we go much deeper into the photoperiod discussion and ask the question: while we all know that “light is good” for plants, why does no one ever talk about why “dark is good” too? Then we read some harvest statistics from the last year to try and […]
It’s the second part of our conversation with Mark from Mountain View Hops. This time we get much more technical with a photoperiod deep dive, some business expansion options and of course a round of Beer or No, Virginia style!
It’s a mixed bag of topics this week. First we’ll touch on some new market trends in beer packaging, specifically smaller cans for the alcohol- and calorie- conscious tasters out there. Then James removes his science filter and we get all down and dirty about biodynamics and sustainability. What does it really mean? Like […]
If you ever think to yourself “I’m so tired of hearing James and Gregg talk”, have we got a treat for you! This week we welcome Mark from Mountain View Hops, a small hop farm in Virginia. Mark is a great example of how to start small, look for the right opportunities and take it […]
Planning is everything, you’ve heard us say it before. So what happens when you don’t plan and just ride the wave? This week we’ll talk about the 7 Stages of your business and relate it to the opera (not kidding). Also: check us out at patreon.com/hopnology to get more insider information and sponsor the podcast! […]
This week is all about begging…we mean bagging! That multi-pack of Ziplocs, while attractively inexpensive, is not the answer. Nothing’s ever easy, is it? Also in case you haven’t heard: we’re on Patreon now! Please considering supporting us to keep the information flowing. You can find us at patreon.com/hopnology
Your hops are harvested and dried to perfection. It’s time to Pelletize! In this episode we walk through taking your beautiful, tenderly cared-for crop, then grinding it up and squishing it down into little pellets. Plus we’ll vent for a little bit about smoothie beers (in other words, just like every week). New this week: […]
When you close your eyes and dream of your perfect hops business, what does it look like? This week we invite you to peek into our warped minds and bring our ideal hopyard to life, complete with robots and on-site cobblers.
In honor of their big wins at the Great American Beer Festival – two gold medals and Large Brewpub of the Year – we’re re-posting our onsite interview with Scott Manning at Vintage from back in March. Enjoy!