The practical application of scientific principles to the art of hop agriculture and brewing science
After a Halloween retrospective we (eventually) get to the 2021 Hop Harvest report, then segue into another one of our IPA theories. This centers around a concept called Survivor Bias which can be boiled down to being stuck in a market where there are IPAs to the left, IPAs to the right and you’re the […]
How does the IPA trend continue to perpetuate? There’s actually some psychology to discuss here. Activation energy, risk tolerance and FOMO. Plus, Leadership Lessons from Dancing Guy: https://www.youtube.com/watch?v=fW8amMCVAJQ
Trevor Easton from Wisconsin’s Alt Brew joins us to talk about what’s missing in his beer. Hint: it’s gluten! As if brewing wasn’t difficult enough, Trevor takes us through the additional obstacles inherent in operating a gluten-free brewery. www.altbrew.com
This week we dissect the aroma science, sales and philosophy around flights. Plus, robots!
This week we sit down with Exhibit A Brewing Company head brewer and co-founder Matthew Steinberg to talk about his path into the industry and local collaboration. Then we drink some of his beer. https://www.exhibit-a-brewing.com/
Okay, we’ve talked about the HOW behind hop breeding. Now let’s examine WHY you would do this.
If you’ve been listening you know that we’re enjoying the growth in the non-alcoholic craft beer category. Co-founder of Athletic Brewing John Walker joins us to talk about the rise of NA beer, how Athletic came to be and adding occasions to the beer drinking life. Plus: The Scientific Method makes an appearance!
In another “we read it so you don’t have to”, we dissect a random writer’s claims of the big 5 trends in craft beer. Spoiler: we’re not impressed.
The 2020 year in review from the Brewer’s Association: was it as bad as predicted 12 months ago?
This week we discuss some of the beer trends of 2020 and then get into where farming could be in the next 20 years. It’s full of odd concepts like “share of throat”, “hippie vinegar tea” and “decorating the cow with data”. Also, see what happens when Gregg tries a really unpleasant beer.