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Category: Hop & Beer Market

#142: Harvest Report and Survivor Bias

Gregg
Hop & Beer Market, Rants | November 15, 2021November 14, 2021

After a Halloween retrospective we (eventually) get to the 2021 Hop Harvest report, then segue into another one of our IPA theories. This centers around a concept called Survivor Bias which can be boiled down to being stuck in a market where there are IPAs to the left, IPAs to the right and you’re the […]

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#141: IPA Bros

Gregg
Hop & Beer Market, Rants | November 8, 2021

How does the IPA trend continue to perpetuate?  There’s actually some psychology to discuss here.  Activation energy, risk tolerance and FOMO. Plus, Leadership Lessons from Dancing Guy:  https://www.youtube.com/watch?v=fW8amMCVAJQ

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#138: Alt Brew

Gregg
Brewery Operations, Hop & Beer Market, Interview | October 18, 2021December 6, 2021

Trevor Easton from Wisconsin’s Alt Brew joins us to talk about what’s missing in his beer.  Hint: it’s gluten!  As if brewing wasn’t difficult enough, Trevor takes us through the additional obstacles inherent in operating a gluten-free brewery. www.altbrew.com

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#136: Flights & Robots

Gregg
Ag Tech, Aroma Science, Brewery Operations, Hop & Beer Market, Sales & Marketing | October 4, 2021

This week we dissect the aroma science, sales and philosophy around flights.  Plus, robots!

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#132: Exhibit A Brewing Company

Gregg
Hop & Beer Market, Interview | September 6, 2021December 6, 2021

This week we sit down with Exhibit A Brewing Company head brewer and co-founder Matthew Steinberg to talk about his path into the industry and local collaboration.  Then we drink some of his beer. https://www.exhibit-a-brewing.com/

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#130: Breeding Part 2

Gregg
Hop & Beer Market, Sciency Science | August 23, 2021

Okay, we’ve talked about the HOW behind hop breeding.  Now let’s examine WHY you would do this.

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#129: Athletic Brewing Co.

Gregg
Hop & Beer Market, Interview | August 16, 2021December 6, 2021

If you’ve been listening you know that we’re enjoying the growth in the non-alcoholic craft beer category. Co-founder of Athletic Brewing John Walker joins us to talk about the rise of NA beer, how Athletic came to be and adding occasions to the beer drinking life. Plus: The Scientific Method makes an appearance!

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#128: Five Trends That Are Here To Stay?

Gregg
Hop & Beer Market, Rants | August 9, 2021

In another “we read it so you don’t have to”, we dissect a random writer’s claims of the big 5 trends in craft beer.  Spoiler: we’re not impressed.

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#123: Marketwatch 2020

Gregg
Business Management, Hop & Beer Market | July 5, 2021

The 2020 year in review from the Brewer’s Association: was it as bad as predicted 12 months ago?

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#118: State of the Beer Market & Future Farming

Gregg
Hop & Beer Market, In The Field: Operations, Sales & Marketing | June 1, 2021

This week we discuss some of the beer trends of 2020 and then get into where farming could be in the next 20 years.  It’s full of odd concepts like “share of throat”, “hippie vinegar tea” and “decorating the cow with data”.  Also, see what happens when Gregg tries a really unpleasant beer.

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