This week we speak to Alex from Lion’s Tail Brewing in Neenah, WI. Alex brews just about every style imaginable, from classic to milkshakes and everything in between.
Is it too early to tear apart some poor magazine writer’s attempt to predict the hits and misses of 2022? We don’t think so.
On this episode we welcome Alexi Front, host of the Heavy Hops podcast and Scorched Tundra music festival. We riff on the crossover between beer and music, creativity in both industries and many, many t-shirt ideas. https://scorchedtundra.com/
Untappd collects data; a LOT of data. What can it tell us about the last 2 years of shutdowns and reopenings? Just as important, what are the chances that these consumer trends are going to make us mad?
Can data mining to predict pregnancy be applied toward brewery customers? Also, why can’t I have an Oktoberfest in March?
What is hop terroir, and why does James hate it so much? Plus, barley gruel for everyone!
After a Halloween retrospective we (eventually) get to the 2021 Hop Harvest report, then segue into another one of our IPA theories. This centers around a concept called Survivor Bias which can be boiled down to being stuck in a market where there are IPAs to the left, IPAs to the right and you’re the […]
How does the IPA trend continue to perpetuate? There’s actually some psychology to discuss here. Activation energy, risk tolerance and FOMO. Plus, Leadership Lessons from Dancing Guy: https://www.youtube.com/watch?v=fW8amMCVAJQ
Trevor Easton from Wisconsin’s Alt Brew joins us to talk about what’s missing in his beer. Hint: it’s gluten! As if brewing wasn’t difficult enough, Trevor takes us through the additional obstacles inherent in operating a gluten-free brewery. www.altbrew.com
This week we dissect the aroma science, sales and philosophy around flights. Plus, robots!