#148: The Target Effect
Can data mining to predict pregnancy be applied toward brewery customers? Also, why can’t I have an Oktoberfest in March?
Category: Hop & Beer Market
#147: The Terror of Terroir
What is hop terroir, and why does James hate it so much? Plus, barley gruel for everyone!
#142: Harvest Report and Survivor Bias
After a Halloween retrospective we (eventually) get to the 2021 Hop Harvest report, then segue into another one of our IPA theories. This centers around a concept called Survivor Bias which can be boiled down to being stuck in a market where there are IPAs to the left, IPAs to the right and you’re the […]
#141: IPA Bros
How does the IPA trend continue to perpetuate? There’s actually some psychology to discuss here. Activation energy, risk tolerance and FOMO. Plus, Leadership Lessons from Dancing Guy: https://www.youtube.com/watch?v=fW8amMCVAJQ
#138: Alt Brew
Trevor Easton from Wisconsin’s Alt Brew joins us to talk about what’s missing in his beer. Hint: it’s gluten! As if brewing wasn’t difficult enough, Trevor takes us through the additional obstacles inherent in operating a gluten-free brewery. www.altbrew.com
#136: Flights & Robots
This week we dissect the aroma science, sales and philosophy around flights. Plus, robots!
#132: Exhibit A Brewing Company
This week we sit down with Exhibit A Brewing Company head brewer and co-founder Matthew Steinberg to talk about his path into the industry and local collaboration. Then we drink some of his beer. https://www.exhibit-a-brewing.com/
#130: Breeding Part 2
Okay, we’ve talked about the HOW behind hop breeding. Now let’s examine WHY you would do this.
#129: Athletic Brewing Co.
If you’ve been listening you know that we’re enjoying the growth in the non-alcoholic craft beer category. Co-founder of Athletic Brewing John Walker joins us to talk about the rise of NA beer, how Athletic came to be and adding occasions to the beer drinking life. Plus: The Scientific Method makes an appearance!
#128: Five Trends That Are Here To Stay?
In another “we read it so you don’t have to”, we dissect a random writer’s claims of the big 5 trends in craft beer. Spoiler: we’re not impressed.