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Tag: emergence

Hopnology Classic: Vintage Brewing Company

Gregg
Interview, Sales & Marketing | July 11, 2022

Our first interview episode, with Scott Manning of Vintage Brewing Company.  We test many things this time around, including in-person recording, Beer ‘er No and Beer the Name.

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Hopnology Classic: Collaboration

Gregg
Business Management, Sales & Marketing | June 13, 2022

Growers and Brewers, sitting in a tree.  Trying to make an IPA that doesn’t smell like cat pee-pee. Not one of my best poems, but you get the idea.

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#168: The Replacements

Gregg
In The Field: Operations, In The Field: Plants | May 16, 2022

As an established grower there are lots of reasons to pull out one variety and replace it with another.  What, when, why and how?

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#161: Value Added

Gregg
Business Management, Off The Bine: Drying & Processing | March 28, 2022March 21, 2022

Secondary steps such as drying and processing don’t have to be done. When you choose to do these things you create cost, but you also create value (and price point). What does it cost to add these value elements and is it proportional to what you can get out of it?

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#160: Crown Maintenance

Gregg
In The Field: Plants | March 21, 2022

Carping, hilling, scratching, ripping, root pruning.  Let’s get dirty!

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#157: 2022 Trends

Gregg
Hop & Beer Market, Rants, Sales & Marketing | February 28, 2022

Is it too early to tear apart some poor magazine writer’s attempt to predict the hits and misses of 2022?  We don’t think so.

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#154: James’ Hymn to Light

Gregg
In The Field: Plants, Sciency Science | February 7, 2022February 7, 2022

Light!  What is it good for?  Absolutely…uh….everything?

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#152: New vs Used

Gregg
Business Management, In The Field: Operations | January 24, 2022

Should you spend a premium on brand new equipment, or save a bunch while inheriting someone else’s problems with used?  As always the answer is “it depends”.

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#151: The Complete Guide to Alpha Acids

Gregg
Sciency Science | January 17, 2022

Alpha Acids.  Isomerization.  Spectraphotometry.  Lightstruck.  It’s chemistry day at Hopnology (hi Joe!).

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#150: The Hype Cycle

Gregg
Business Management | January 10, 2022

It’s our 150th episode!  We spend it talking about the “hype cycle” and how it applies to the life of a hop grower.  This also includes a disturbingly prophetic couple of minutes in tribute to Betty White, recorded several days prior to her passing in late 2021.

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Podcasts by Topic

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  • Rants (43)
  • Sales & Marketing (46)
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Recent Podcasts

  • #183: Requiem May 1, 2023
  • Hopnology Classic: Business Plans April 24, 2023
  • Hopnology Classic: 7 Stages of your business April 17, 2023
  • Hopnology Classic: If you liked it then you shoulda put a bag on it April 10, 2023
  • Hopnology Classic: Pelletizing April 5, 2023
  • Hopnology Classic: Fantasy Hopyard March 28, 2023

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