#124: Multisensory Flavor Perception
Aroma vs Taste vs Flavor. A plucky debate on the Discord server turned into 70 pages of technical papers, which we’ve shared on www.hopnology.com/resources.
The practical application of scientific principles to the art of hop agriculture and brewing science
Aroma vs Taste vs Flavor. A plucky debate on the Discord server turned into 70 pages of technical papers, which we’ve shared on www.hopnology.com/resources.
The 2020 year in review from the Brewer’s Association: was it as bad as predicted 12 months ago?
It’s story time! Make some popcorn, open a beer and hear a tale of heroes, villains and Curzate. Wait, what? That’s right, we’re going to show you how to read a fungicide label.
The History of Fertilizer. Why it works, how it works, potassium, potash and coprolite. Sounds like a bunch of crap if you ask me.
There’s a fine line between “that’s a creative way to save some time and/or money” and “uh oh, what did I just do?”. Sometimes those great ideas don’t work out too well, leading to the eternal battle between Current James and Future James.
The brewing industry is currently contending with a wave of accusations of inappropriate behavior, following on the heels of #MeToo in many other industries. What do two old white men have to say about it? How about this: Be Better.
This week we discuss some of the beer trends of 2020 and then get into where farming could be in the next 20 years. It’s full of odd concepts like “share of throat”, “hippie vinegar tea” and “decorating the cow with data”. Also, see what happens when Gregg tries a really unpleasant beer.
A bit of a mixed bag this week. We start talking about copper and then vent a bit about the basic blocking and tackling involved in running a brewery during the digital age.
As we discussed in Part 1, Customer Service is a mindset spanning all aspects of the customer lifecycle. When things go sideways you get into the Customer Support part of the equation. This week is about how – and how not – to react in those situations.
We wouldn’t be hopnology if we didn’t talk for a bit about hop growing. You don’t need to have acres upon acres or be a pesticide guru to grow enough backyard hops to use in your own brews. If our usual sciency-science deep dives are too much, this is for you. NOTE: Audio for this […]