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Category: Business Management

#161: Value Added

Gregg
Business Management, Off The Bine: Drying & Processing | March 28, 2022March 21, 2022

Secondary steps such as drying and processing don’t have to be done. When you choose to do these things you create cost, but you also create value (and price point). What does it cost to add these value elements and is it proportional to what you can get out of it?

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#158: KPIs

Gregg
Business Management | March 7, 2022

Krappy Pulpy IPAs?  No, we’re talking about Key Performance Indicators.  If you had to just pick a handful of critical, high-level metrics to measure the health of your business, what would they be?

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#155: Value Engineering

Gregg
Business Management, In The Field: Operations | February 14, 2022February 13, 2022

How cheap can I make this and how much can I sell it for?  Balancing making your business profitable with “you get what you pay for”.

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#152: New vs Used

Gregg
Business Management, In The Field: Operations | January 24, 2022

Should you spend a premium on brand new equipment, or save a bunch while inheriting someone else’s problems with used?  As always the answer is “it depends”.

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#150: The Hype Cycle

Gregg
Business Management | January 10, 2022

It’s our 150th episode!  We spend it talking about the “hype cycle” and how it applies to the life of a hop grower.  This also includes a disturbingly prophetic couple of minutes in tribute to Betty White, recorded several days prior to her passing in late 2021.

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#145: Chad @ The Bineyard

Gregg
Business Management, In The Field: Operations, Interview | December 6, 2021

Hopnologist profile!  We sit down with Chad to learn more about his path into hop production and expansion into the world of distribution. http://www.thebineyard.com/ https://drinknycraft.com/

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#140: Your First Hire

Gregg
Business Management | November 1, 2021

At what point is it time to start paying people for the work you’ve been doing yourself?

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#135: Promotions

Gregg
Business Management, Sales & Marketing | September 27, 2021September 27, 2021

Marketing, sales, advertising, promotions.  What’s what?  And how does a garbage bag full of hops differ from one that has your tagline on it?  This one’s got some low-hanging fruit.

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#134: The Anniversary Conundrum

Gregg
Business Management, Rants | September 21, 2021

Growing hops as a side hustle?  This week we talk about priorities, big rocks and hop widows.

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#123: Marketwatch 2020

Gregg
Business Management, Hop & Beer Market | July 5, 2021

The 2020 year in review from the Brewer’s Association: was it as bad as predicted 12 months ago?

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