Marketing, sales, advertising, promotions. What’s what? And how does a garbage bag full of hops differ from one that has your tagline on it? This one’s got some low-hanging fruit.
Growing hops as a side hustle? This week we talk about priorities, big rocks and hop widows.
The 2020 year in review from the Brewer’s Association: was it as bad as predicted 12 months ago?
There’s a fine line between “that’s a creative way to save some time and/or money” and “uh oh, what did I just do?”. Sometimes those great ideas don’t work out too well, leading to the eternal battle between Current James and Future James.
A bit of a mixed bag this week. We start talking about copper and then vent a bit about the basic blocking and tackling involved in running a brewery during the digital age.
As we discussed in Part 1, Customer Service is a mindset spanning all aspects of the customer lifecycle. When things go sideways you get into the Customer Support part of the equation. This week is about how – and how not – to react in those situations.
There are so many farm grants out there, and it’s free money! Or is it? We talk about what’s available, how to leverage the opportunities and what to put in Chapter 6.
Delighting your existing and potential customers with great service isn’t always easy when you’re knee-deep in the field. However, you’ll be knee-deep in unsold inventory if you don’t prioritize it. Plus, some new audio stuff to announce!
It’s Part 2 of the Scientific Method, but this time we’re taking the methodology to your business. There’s nothing magical about this: framing the right question, gathering data and removing bias will point you in the right direction in the field and on the spreadsheet.
How do you know when it’s time to take that next step? There are many different ways to grow, and many reasons to do it. Also, since this is us, there are lots of misleading reasons that should be red flags and make you think twice.