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Category: Business Management

#177: Bright and Shiny

Gregg
Business Management | January 11, 2023

We say goodbye to Vermont legend Ray McNeil.  Then, how to resist the Bright and Shiny allure of new hopyard tools – or maybe they’re just toys?

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Hopnology Classic: Selling at Beer Festivals

Gregg
Business Management, Hop & Beer Market, Sales & Marketing | December 29, 2022

When don’t brewers want to buy your hops?  When they are navigating hundreds (thousands?) of drunken consumers at a beer festival.

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Hopnology Classic: When to Harvest

Gregg
Business Management, In The Field: Plants | December 22, 2022

It depends.  It depends.  It depends.  You get it.

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#176: Burnout and More

Gregg
Business Management, Hop & Beer Market, Rants | December 5, 2022

On another “We read it so you don’t have to” we leaf through the latest New Brewer.  Topics on tap include non-IPA breweries, craft beer in Mexico and a deep dive into employee burnout.

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Hopnology Classic: Pre-Harvest Marketing

Gregg
Business Management, In The Field: Operations | October 31, 2022

As if running a hop farm isn’t busy enough, how do you handle the looky-loos who stop by “because beer is cool” as well as legitimate potential customers who want to see how the sausage is made?

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Hopnology Classic: Collaboration

Gregg
Business Management, Sales & Marketing | June 13, 2022

Growers and Brewers, sitting in a tree.  Trying to make an IPA that doesn’t smell like cat pee-pee. Not one of my best poems, but you get the idea.

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#169: Cost Creep

Gregg
Business Management, In The Field: Plants | May 23, 2022

First, let’s poison Gregg.  Then there’s the issue of rising prices for fertilization.  Did you notice your budget isn’t sufficient anymore?  Might there be some alternatives?

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#162: We’re Biased

Gregg
Business Management | April 4, 2022

Thinking, Remembering and Knowing.  We are each a collection of our own experiences which turn into biases impacting the actual facts behind any decision.  The goal isn’t to remove our biases, but to understand their impact.

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#161: Value Added

Gregg
Business Management, Off The Bine: Drying & Processing | March 28, 2022March 21, 2022

Secondary steps such as drying and processing don’t have to be done. When you choose to do these things you create cost, but you also create value (and price point). What does it cost to add these value elements and is it proportional to what you can get out of it?

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#158: KPIs

Gregg
Business Management | March 7, 2022

Krappy Pulpy IPAs?  No, we’re talking about Key Performance Indicators.  If you had to just pick a handful of critical, high-level metrics to measure the health of your business, what would they be?

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Podcasts by Topic

  • Ag Tech (3)
  • Aroma Science (9)
  • Backyard Brewfarm (5)
  • Brewery Operations (26)
  • Business Management (44)
  • Hop & Beer Market (57)
  • In The Field: Operations (47)
  • In The Field: Pests & Disease (22)
  • In The Field: Plants (52)
  • Interview (13)
  • It's all about us (15)
  • Off The Bine: Drying & Processing (17)
  • Rants (41)
  • Sales & Marketing (45)
  • Sciency Science (29)

Recent Podcasts

  • #178: Dry January and Crop Consultants January 31, 2023
  • Hopnology Classic: Hop Storage January 24, 2023
  • Hopnology Classic: Harvesters January 17, 2023
  • #177: Bright and Shiny January 11, 2023
  • Hopnology Classic: Hop Yard Tools January 3, 2023
  • Hopnology Classic: Selling at Beer Festivals December 29, 2022

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