Hopnology Classic: Collaboration
Growers and Brewers, sitting in a tree. Trying to make an IPA that doesn’t smell like cat pee-pee. Not one of my best poems, but you get the idea.
Category: Business Management
#169: Cost Creep
First, let’s poison Gregg. Then there’s the issue of rising prices for fertilization. Did you notice your budget isn’t sufficient anymore? Might there be some alternatives?
#162: We’re Biased
Thinking, Remembering and Knowing. We are each a collection of our own experiences which turn into biases impacting the actual facts behind any decision. The goal isn’t to remove our biases, but to understand their impact.
#161: Value Added
Secondary steps such as drying and processing don’t have to be done. When you choose to do these things you create cost, but you also create value (and price point). What does it cost to add these value elements and is it proportional to what you can get out of it?
#158: KPIs
Krappy Pulpy IPAs? No, we’re talking about Key Performance Indicators. If you had to just pick a handful of critical, high-level metrics to measure the health of your business, what would they be?
#155: Value Engineering
How cheap can I make this and how much can I sell it for? Balancing making your business profitable with “you get what you pay for”.
#152: New vs Used
Should you spend a premium on brand new equipment, or save a bunch while inheriting someone else’s problems with used? As always the answer is “it depends”.
#150: The Hype Cycle
It’s our 150th episode! We spend it talking about the “hype cycle” and how it applies to the life of a hop grower. This also includes a disturbingly prophetic couple of minutes in tribute to Betty White, recorded several days prior to her passing in late 2021.
#145: Chad @ The Bineyard
Hopnologist profile! We sit down with Chad to learn more about his path into hop production and expansion into the world of distribution. http://www.thebineyard.com/ https://drinknycraft.com/
#140: Your First Hire
At what point is it time to start paying people for the work you’ve been doing yourself?