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The practical application of scientific principles to the art of hop agriculture and brewing science

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Category: Business Management

Hopnology Classic: Business Plans

Gregg
Business Management, Sales & Marketing | April 24, 2023

We talked about the fact that we should talk about it for a loooong time.  Then we finally talked about it.

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Hopnology Classic: 7 Stages of your business

Gregg
Business Management | April 17, 2023

When there isn’t a plan and you ride the wave, where can your new business take you?

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Hopnology Classic: Fantasy Hopyard

Gregg
Business Management, In The Field: Operations, Rants | March 28, 2023

This was a fun “what if” episode.  If you could have anything in your hopyard, what would it be?  You’ll be surprised at the pain points that come up early.

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Hopnology Classic: Pivoting

Gregg
Business Management | February 7, 2023

It was the episode that launched a thousand future rants.  When to know when to change.

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#177: Bright and Shiny

Gregg
Business Management | January 11, 2023

We say goodbye to Vermont legend Ray McNeil.  Then, how to resist the Bright and Shiny allure of new hopyard tools – or maybe they’re just toys?

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Hopnology Classic: Selling at Beer Festivals

Gregg
Business Management, Hop & Beer Market, Sales & Marketing | December 29, 2022

When don’t brewers want to buy your hops?  When they are navigating hundreds (thousands?) of drunken consumers at a beer festival.

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Hopnology Classic: When to Harvest

Gregg
Business Management, In The Field: Plants | December 22, 2022

It depends.  It depends.  It depends.  You get it.

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#176: Burnout and More

Gregg
Business Management, Hop & Beer Market, Rants | December 5, 2022

On another “We read it so you don’t have to” we leaf through the latest New Brewer.  Topics on tap include non-IPA breweries, craft beer in Mexico and a deep dive into employee burnout.

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Hopnology Classic: Pre-Harvest Marketing

Gregg
Business Management, In The Field: Operations | October 31, 2022

As if running a hop farm isn’t busy enough, how do you handle the looky-loos who stop by “because beer is cool” as well as legitimate potential customers who want to see how the sausage is made?

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Hopnology Classic: Collaboration

Gregg
Business Management, Sales & Marketing | June 13, 2022

Growers and Brewers, sitting in a tree.  Trying to make an IPA that doesn’t smell like cat pee-pee. Not one of my best poems, but you get the idea.

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Podcasts by Topic

  • Ag Tech (3)
  • Aroma Science (9)
  • Backyard Brewfarm (5)
  • Brewery Operations (26)
  • Business Management (48)
  • Hop & Beer Market (59)
  • In The Field: Operations (48)
  • In The Field: Pests & Disease (22)
  • In The Field: Plants (53)
  • Interview (13)
  • It's all about us (16)
  • Off The Bine: Drying & Processing (19)
  • Rants (43)
  • Sales & Marketing (46)
  • Sciency Science (33)

Recent Podcasts

  • #183: Requiem May 1, 2023
  • Hopnology Classic: Business Plans April 24, 2023
  • Hopnology Classic: 7 Stages of your business April 17, 2023
  • Hopnology Classic: If you liked it then you shoulda put a bag on it April 10, 2023
  • Hopnology Classic: Pelletizing April 5, 2023
  • Hopnology Classic: Fantasy Hopyard March 28, 2023

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