Hopnology Classic: Business Plans
We talked about the fact that we should talk about it for a loooong time. Then we finally talked about it.
Category: Business Management
Hopnology Classic: 7 Stages of your business
When there isn’t a plan and you ride the wave, where can your new business take you?
Hopnology Classic: Fantasy Hopyard
This was a fun “what if” episode. If you could have anything in your hopyard, what would it be? You’ll be surprised at the pain points that come up early.
Hopnology Classic: Pivoting
It was the episode that launched a thousand future rants. When to know when to change.
#177: Bright and Shiny
We say goodbye to Vermont legend Ray McNeil. Then, how to resist the Bright and Shiny allure of new hopyard tools – or maybe they’re just toys?
Hopnology Classic: Selling at Beer Festivals
When don’t brewers want to buy your hops? When they are navigating hundreds (thousands?) of drunken consumers at a beer festival.
Hopnology Classic: When to Harvest
It depends. It depends. It depends. You get it.
#176: Burnout and More
On another “We read it so you don’t have to” we leaf through the latest New Brewer. Topics on tap include non-IPA breweries, craft beer in Mexico and a deep dive into employee burnout.
Hopnology Classic: Pre-Harvest Marketing
As if running a hop farm isn’t busy enough, how do you handle the looky-loos who stop by “because beer is cool” as well as legitimate potential customers who want to see how the sausage is made?
Hopnology Classic: Collaboration
Growers and Brewers, sitting in a tree. Trying to make an IPA that doesn’t smell like cat pee-pee. Not one of my best poems, but you get the idea.