Hopnology Classic: Business Plans
We talked about the fact that we should talk about it for a loooong time. Then we finally talked about it.
The practical application of scientific principles to the art of hop agriculture and brewing science
We talked about the fact that we should talk about it for a loooong time. Then we finally talked about it.
When there isn’t a plan and you ride the wave, where can your new business take you?
This was a fun “what if” episode. If you could have anything in your hopyard, what would it be? You’ll be surprised at the pain points that come up early.
It was the episode that launched a thousand future rants. When to know when to change.
We say goodbye to Vermont legend Ray McNeil. Then, how to resist the Bright and Shiny allure of new hopyard tools – or maybe they’re just toys?
When don’t brewers want to buy your hops? When they are navigating hundreds (thousands?) of drunken consumers at a beer festival.
It depends. It depends. It depends. You get it.
On another “We read it so you don’t have to” we leaf through the latest New Brewer. Topics on tap include non-IPA breweries, craft beer in Mexico and a deep dive into employee burnout.
As if running a hop farm isn’t busy enough, how do you handle the looky-loos who stop by “because beer is cool” as well as legitimate potential customers who want to see how the sausage is made?
Growers and Brewers, sitting in a tree. Trying to make an IPA that doesn’t smell like cat pee-pee. Not one of my best poems, but you get the idea.