Hopnology Classic: Cat Pee and Old Lady Perfume
My favorite episode title ever. Juicy, Dank, and other sensory science buzzwords to help you speak to your brewers.
Category: Sales & Marketing
Hopnology Classic: Vintage Brewing Company
Our first interview episode, with Scott Manning of Vintage Brewing Company. We test many things this time around, including in-person recording, Beer ‘er No and Beer the Name.
Hopnology Classic: Hop Quality
Quality as it relates to getting your products into the Brewer’s hands, and I think the first appearance of “hops in a garbage bag”.
Hopnology Classic: Collaboration
Growers and Brewers, sitting in a tree. Trying to make an IPA that doesn’t smell like cat pee-pee. Not one of my best poems, but you get the idea.
#157: 2022 Trends
Is it too early to tear apart some poor magazine writer’s attempt to predict the hits and misses of 2022? We don’t think so.
#153: Untappd
Untappd collects data; a LOT of data. What can it tell us about the last 2 years of shutdowns and reopenings? Just as important, what are the chances that these consumer trends are going to make us mad?
#136: Flights & Robots
This week we dissect the aroma science, sales and philosophy around flights. Plus, robots!
#135: Promotions
Marketing, sales, advertising, promotions. What’s what? And how does a garbage bag full of hops differ from one that has your tagline on it? This one’s got some low-hanging fruit.
#131: Bittering Components
Is this a rant, sciency science or a marketing discussion? I’ve listened to it three times and I’m still not sure. Polyphenols and all kinds of -humulones run rampant as we discuss addition timing and where hop bittering comes from.
#118: State of the Beer Market & Future Farming
This week we discuss some of the beer trends of 2020 and then get into where farming could be in the next 20 years. It’s full of odd concepts like “share of throat”, “hippie vinegar tea” and “decorating the cow with data”. Also, see what happens when Gregg tries a really unpleasant beer.