#172: Odds & Ends
Craft brewery sales, IPAs taking over entire product lines and sourcing issues. We’re back with another new episode!
Category: Sales & Marketing
Hopnology Classic: Top 8 Things to Do When Talking to Brewers
Our first “Top X” list, which is really more of what *not* to do.
Hopnology Classic: Cat Pee and Old Lady Perfume
My favorite episode title ever. Juicy, Dank, and other sensory science buzzwords to help you speak to your brewers.
Hopnology Classic: Vintage Brewing Company
Our first interview episode, with Scott Manning of Vintage Brewing Company. We test many things this time around, including in-person recording, Beer ‘er No and Beer the Name.
Hopnology Classic: Hop Quality
Quality as it relates to getting your products into the Brewer’s hands, and I think the first appearance of “hops in a garbage bag”.
Hopnology Classic: Collaboration
Growers and Brewers, sitting in a tree. Trying to make an IPA that doesn’t smell like cat pee-pee. Not one of my best poems, but you get the idea.
#157: 2022 Trends
Is it too early to tear apart some poor magazine writer’s attempt to predict the hits and misses of 2022? We don’t think so.
#153: Untappd
Untappd collects data; a LOT of data. What can it tell us about the last 2 years of shutdowns and reopenings? Just as important, what are the chances that these consumer trends are going to make us mad?
#136: Flights & Robots
This week we dissect the aroma science, sales and philosophy around flights. Plus, robots!
#135: Promotions
Marketing, sales, advertising, promotions. What’s what? And how does a garbage bag full of hops differ from one that has your tagline on it? This one’s got some low-hanging fruit.