Hopnology Classic: Selling at Beer Festivals
When don’t brewers want to buy your hops? When they are navigating hundreds (thousands?) of drunken consumers at a beer festival.
Category: Sales & Marketing
Hopnology Classic: Brewer Lingo Bingo!
If you can put up with Gregg’s coughing this is your entry point into brewer conversations. Don’t know anything about brewing but you’re selling ingredients to brewers? This is for you!
#174: We Read It So You Don’t Have To (Again)
We rant on other folks’ rants. Topics include the WeWork-ization of pubs and hiring bias.
#172: Odds & Ends
Craft brewery sales, IPAs taking over entire product lines and sourcing issues. We’re back with another new episode!
Hopnology Classic: Top 8 Things to Do When Talking to Brewers
Our first “Top X” list, which is really more of what *not* to do.
Hopnology Classic: Cat Pee and Old Lady Perfume
My favorite episode title ever. Juicy, Dank, and other sensory science buzzwords to help you speak to your brewers.
Hopnology Classic: Vintage Brewing Company
Our first interview episode, with Scott Manning of Vintage Brewing Company. We test many things this time around, including in-person recording, Beer ‘er No and Beer the Name.
Hopnology Classic: Hop Quality
Quality as it relates to getting your products into the Brewer’s hands, and I think the first appearance of “hops in a garbage bag”.
Hopnology Classic: Collaboration
Growers and Brewers, sitting in a tree. Trying to make an IPA that doesn’t smell like cat pee-pee. Not one of my best poems, but you get the idea.
#157: 2022 Trends
Is it too early to tear apart some poor magazine writer’s attempt to predict the hits and misses of 2022? We don’t think so.