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The practical application of scientific principles to the art of hop agriculture and brewing science

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Category: Sales & Marketing

Hopnology Classic: Business Plans

Gregg
Business Management, Sales & Marketing | April 24, 2023

We talked about the fact that we should talk about it for a loooong time.  Then we finally talked about it.

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Hopnology Classic: Selling at Beer Festivals

Gregg
Business Management, Hop & Beer Market, Sales & Marketing | December 29, 2022

When don’t brewers want to buy your hops?  When they are navigating hundreds (thousands?) of drunken consumers at a beer festival.

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Hopnology Classic: Brewer Lingo Bingo!

Gregg
Brewery Operations, Rants, Sales & Marketing | October 11, 2022

If you can put up with Gregg’s coughing this is your entry point into brewer conversations.  Don’t know anything about brewing but you’re selling ingredients to brewers?  This is for you!

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#174: We Read It So You Don’t Have To (Again)

Gregg
Brewery Operations, Rants, Sales & Marketing | October 3, 2022

We rant on other folks’ rants.  Topics include the WeWork-ization of pubs and hiring bias.

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#172: Odds & Ends

Gregg
Rants, Sales & Marketing | August 29, 2022

Craft brewery sales, IPAs taking over entire product lines and sourcing issues.  We’re back with another new episode!

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Hopnology Classic: Top 8 Things to Do When Talking to Brewers

Gregg
Rants, Sales & Marketing | August 23, 2022

Our first “Top X” list, which is really more of what *not* to do.

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Hopnology Classic: Cat Pee and Old Lady Perfume

Gregg
Aroma Science, Sales & Marketing | August 1, 2022

My favorite episode title ever.  Juicy, Dank, and other sensory science buzzwords to help you speak to your brewers.

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Hopnology Classic: Vintage Brewing Company

Gregg
Interview, Sales & Marketing | July 11, 2022

Our first interview episode, with Scott Manning of Vintage Brewing Company.  We test many things this time around, including in-person recording, Beer ‘er No and Beer the Name.

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Hopnology Classic: Hop Quality

Gregg
In The Field: Plants, Sales & Marketing | June 27, 2022

Quality as it relates to getting your products into the Brewer’s hands, and I think the first appearance of “hops in a garbage bag”.

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Hopnology Classic: Collaboration

Gregg
Business Management, Sales & Marketing | June 13, 2022

Growers and Brewers, sitting in a tree.  Trying to make an IPA that doesn’t smell like cat pee-pee. Not one of my best poems, but you get the idea.

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Podcasts by Topic

  • Ag Tech (3)
  • Aroma Science (9)
  • Backyard Brewfarm (5)
  • Brewery Operations (26)
  • Business Management (48)
  • Hop & Beer Market (59)
  • In The Field: Operations (48)
  • In The Field: Pests & Disease (22)
  • In The Field: Plants (53)
  • Interview (13)
  • It's all about us (16)
  • Off The Bine: Drying & Processing (19)
  • Rants (43)
  • Sales & Marketing (46)
  • Sciency Science (33)

Recent Podcasts

  • #183: Requiem May 1, 2023
  • Hopnology Classic: Business Plans April 24, 2023
  • Hopnology Classic: 7 Stages of your business April 17, 2023
  • Hopnology Classic: If you liked it then you shoulda put a bag on it April 10, 2023
  • Hopnology Classic: Pelletizing April 5, 2023
  • Hopnology Classic: Fantasy Hopyard March 28, 2023

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