What is hop terroir, and why does James hate it so much? Plus, barley gruel for everyone!
After a Halloween retrospective we (eventually) get to the 2021 Hop Harvest report, then segue into another one of our IPA theories. This centers around a concept called Survivor Bias which can be boiled down to being stuck in a market where there are IPAs to the left, IPAs to the right and you’re the […]
How does the IPA trend continue to perpetuate? There’s actually some psychology to discuss here. Activation energy, risk tolerance and FOMO. Plus, Leadership Lessons from Dancing Guy: https://www.youtube.com/watch?v=fW8amMCVAJQ
Growing hops as a side hustle? This week we talk about priorities, big rocks and hop widows.
Is this a rant, sciency science or a marketing discussion? I’ve listened to it three times and I’m still not sure. Polyphenols and all kinds of -humulones run rampant as we discuss addition timing and where hop bittering comes from.
In another “we read it so you don’t have to”, we dissect a random writer’s claims of the big 5 trends in craft beer. Spoiler: we’re not impressed.
The brewing industry is currently contending with a wave of accusations of inappropriate behavior, following on the heels of #MeToo in many other industries. What do two old white men have to say about it? How about this: Be Better.
A bit of a mixed bag this week. We start talking about copper and then vent a bit about the basic blocking and tackling involved in running a brewery during the digital age.
Cans vs bottles, rainbows on labels, and packaging safety. Also why you don’t take James to your favorite brewery.
Weird stories from 10+ years of consulting in the hops business. Coffin oasts, Bette Midler and Camry tractors. Names have been changed to protect the not-so-innocent.