#172: Odds & Ends
Craft brewery sales, IPAs taking over entire product lines and sourcing issues. We’re back with another new episode!
Category: Rants
Hopnology Classic: Top 8 Things to Do When Talking to Brewers
Our first “Top X” list, which is really more of what *not* to do.
#171: Goin’ Back to Pittsburgh
Episode #171! For the first time since starting Hopnology we found ourselves on the same side of the microphone.
Hopnology Classic: Who is Hopnology?
Everything old is new again: welcome back to original Hopnology for the first time. What?
#170: Pivot Part Deux
We’ll call this episode A Rant With A Purpose. Some important information about where 170 episodes have taken us.
#157: 2022 Trends
Is it too early to tear apart some poor magazine writer’s attempt to predict the hits and misses of 2022? We don’t think so.
#147: The Terror of Terroir
What is hop terroir, and why does James hate it so much? Plus, barley gruel for everyone!
#142: Harvest Report and Survivor Bias
After a Halloween retrospective we (eventually) get to the 2021 Hop Harvest report, then segue into another one of our IPA theories. This centers around a concept called Survivor Bias which can be boiled down to being stuck in a market where there are IPAs to the left, IPAs to the right and you’re the […]
#141: IPA Bros
How does the IPA trend continue to perpetuate? There’s actually some psychology to discuss here. Activation energy, risk tolerance and FOMO. Plus, Leadership Lessons from Dancing Guy: https://www.youtube.com/watch?v=fW8amMCVAJQ
#134: The Anniversary Conundrum
Growing hops as a side hustle? This week we talk about priorities, big rocks and hop widows.