We’ll call this episode A Rant With A Purpose. Some important information about where 170 episodes have taken us.
Is it too early to tear apart some poor magazine writer’s attempt to predict the hits and misses of 2022? We don’t think so.
What is hop terroir, and why does James hate it so much? Plus, barley gruel for everyone!
After a Halloween retrospective we (eventually) get to the 2021 Hop Harvest report, then segue into another one of our IPA theories. This centers around a concept called Survivor Bias which can be boiled down to being stuck in a market where there are IPAs to the left, IPAs to the right and you’re the […]
How does the IPA trend continue to perpetuate? There’s actually some psychology to discuss here. Activation energy, risk tolerance and FOMO. Plus, Leadership Lessons from Dancing Guy: https://www.youtube.com/watch?v=fW8amMCVAJQ
Growing hops as a side hustle? This week we talk about priorities, big rocks and hop widows.
Is this a rant, sciency science or a marketing discussion? I’ve listened to it three times and I’m still not sure. Polyphenols and all kinds of -humulones run rampant as we discuss addition timing and where hop bittering comes from.
In another “we read it so you don’t have to”, we dissect a random writer’s claims of the big 5 trends in craft beer. Spoiler: we’re not impressed.
The brewing industry is currently contending with a wave of accusations of inappropriate behavior, following on the heels of #MeToo in many other industries. What do two old white men have to say about it? How about this: Be Better.
A bit of a mixed bag this week. We start talking about copper and then vent a bit about the basic blocking and tackling involved in running a brewery during the digital age.