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Category: Rants

#172: Odds & Ends

Gregg
Rants, Sales & Marketing | August 29, 2022

Craft brewery sales, IPAs taking over entire product lines and sourcing issues.  We’re back with another new episode!

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Hopnology Classic: Top 8 Things to Do When Talking to Brewers

Gregg
Rants, Sales & Marketing | August 23, 2022

Our first “Top X” list, which is really more of what *not* to do.

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#171: Goin’ Back to Pittsburgh

Gregg
Hop & Beer Market, It's all about us, Rants | July 5, 2022

Episode #171!  For the first time since starting Hopnology we found ourselves on the same side of the microphone.

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Hopnology Classic: Who is Hopnology?

Gregg
It's all about us, Rants | June 6, 2022

Everything old is new again: welcome back to original Hopnology for the first time.  What?

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#170: Pivot Part Deux

Gregg
It's all about us, Rants | May 31, 2022May 30, 2022

We’ll call this episode A Rant With A Purpose.  Some important information about where 170 episodes have taken us.

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#157: 2022 Trends

Gregg
Hop & Beer Market, Rants, Sales & Marketing | February 28, 2022

Is it too early to tear apart some poor magazine writer’s attempt to predict the hits and misses of 2022?  We don’t think so.

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#147: The Terror of Terroir

Gregg
Hop & Beer Market, Rants | December 20, 2021December 27, 2021

What is hop terroir, and why does James hate it so much?  Plus, barley gruel for everyone!

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#142: Harvest Report and Survivor Bias

Gregg
Hop & Beer Market, Rants | November 15, 2021November 14, 2021

After a Halloween retrospective we (eventually) get to the 2021 Hop Harvest report, then segue into another one of our IPA theories. This centers around a concept called Survivor Bias which can be boiled down to being stuck in a market where there are IPAs to the left, IPAs to the right and you’re the […]

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#141: IPA Bros

Gregg
Hop & Beer Market, Rants | November 8, 2021

How does the IPA trend continue to perpetuate?  There’s actually some psychology to discuss here.  Activation energy, risk tolerance and FOMO. Plus, Leadership Lessons from Dancing Guy:  https://www.youtube.com/watch?v=fW8amMCVAJQ

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#134: The Anniversary Conundrum

Gregg
Business Management, Rants | September 21, 2021

Growing hops as a side hustle?  This week we talk about priorities, big rocks and hop widows.

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Podcasts by Topic

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Recent Podcasts

  • Hopnology Classic: Fantasy Hopyard March 28, 2023
  • #182: James vs Chat GPT March 24, 2023
  • #181: Thiols March 14, 2023
  • #180: Homeostasis (that means balance) March 7, 2023
  • #179: Another Dive Into New Brewer February 28, 2023
  • Hopnology Classic: Drying Study February 21, 2023

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