New episode! A peek into our Discord server with Q&A from the Hopnologist crew.
Craft brewery sales, IPAs taking over entire product lines and sourcing issues. We’re back with another new episode!
Our first “Top X” list, which is really more of what *not* to do.
Episode #171! For the first time since starting Hopnology we found ourselves on the same side of the microphone.
Everything old is new again: welcome back to original Hopnology for the first time. What?
We’ll call this episode A Rant With A Purpose. Some important information about where 170 episodes have taken us.
Is it too early to tear apart some poor magazine writer’s attempt to predict the hits and misses of 2022? We don’t think so.
What is hop terroir, and why does James hate it so much? Plus, barley gruel for everyone!
After a Halloween retrospective we (eventually) get to the 2021 Hop Harvest report, then segue into another one of our IPA theories. This centers around a concept called Survivor Bias which can be boiled down to being stuck in a market where there are IPAs to the left, IPAs to the right and you’re the […]
How does the IPA trend continue to perpetuate? There’s actually some psychology to discuss here. Activation energy, risk tolerance and FOMO. Plus, Leadership Lessons from Dancing Guy: https://www.youtube.com/watch?v=fW8amMCVAJQ