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Category: Sales & Marketing

#108: The Scientific Method Part 2

Gregg
Business Management, Sales & Marketing, Sciency Science | March 22, 2021

It’s Part 2 of the Scientific Method, but this time we’re taking the methodology to your business.  There’s nothing magical about this: framing the right question, gathering data and removing bias will point you in the right direction in the field and on the spreadsheet.

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#103: Julie at Sandy Ridge Farm talks hops plants!

Gregg
In The Field: Plants, Interview, Sales & Marketing | February 15, 2021December 6, 2021

Guest star Julie talks to us about greenhoused plants at Sandy Ridge Farm: viruses, transportation and more.  Then she schools us in a game of Beer ‘er No.  Hey, it’s on You Tube too!

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#99: NA Revisited

Gregg
Hop & Beer Market, Sales & Marketing | January 25, 2021January 24, 2021

It’s been a while since we first discussed non-alcoholic beers, and we’ve done a *lot* of research since then.  By research of course I mean sampling.

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#97: Crossover Part 2 w/False Bottomed Girls

Gregg
Brewery Operations, Hop & Beer Market, Sales & Marketing | January 11, 2021

Continuing where last week’s cliffhanger ended, we’re back with the second half of our talk with Jen and Rachael.  Don’t forget to check out their podcast, the False Bottomed Girls. The full 2-part session is also now available on the hopnology YouTube channel!

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#96: Crossover Part 1 w/False Bottomed Girls

Gregg
Brewery Operations, Hop & Beer Market, Sales & Marketing | January 4, 2021January 3, 2021

If listening to Gregg and James trip over each other wasn’t enough, now there are four of us!  In part 1 of a 2-part series with the False Bottomed Girls we learn about Jen and Rachael and their roles at New Realm and Pilot Brewing.  You can find their podcast at False Bottomed Girls wherever […]

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#94: 2020 Annual Hop Survey

Gregg
Hop & Beer Market, Sales & Marketing | December 21, 2020

We’re back into the latest New Brewer which looks at the hop volume mix globally.  Also, introducing Kevin!

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#88: Collaboration (Again)

Gregg
Brewery Operations, Hop & Beer Market, Sales & Marketing | November 9, 2020

We last spoke about brewery collaborations waaaay back in episode #2.  The pandemic has opened up new opportunities for these cross-brewery partnerships so we’re revisiting the whys and hows of these pairings.

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#87: Expansion

Gregg
Business Management, Sales & Marketing | November 2, 2020November 2, 2020

How do you know when it’s time to take that next step?  There are many different ways to grow, and many reasons to do it.  Also, since this is us, there are lots of misleading reasons that should be red flags and make you think twice.

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#83: Dan Carey of New Glarus Brewing

Gregg
Brewery Operations, Hop & Beer Market, Sales & Marketing | October 5, 2020

We had the privilege of speaking with New Glarus Brewing founder Dan Carey in early September (he lost a bet). The video is also available on our YouTube channel at: https://youtu.be/VHFYi6H3NaA

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#80: When Things Go Sideways

Gregg
In The Field: Operations, In The Field: Pests & Disease, In The Field: Plants, Sales & Marketing | September 14, 2020

This is one of our “list” episodes where we go back and forth with a whole bunch of “uh-oh” moments.  While you can’t always make lemonade out of lemons, you don’t necessarily have to give up either.

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Recent Podcasts

  • Hopnology Classic: Hop Quality June 27, 2022
  • Hopnology Classic: How to Grow June 20, 2022
  • Hopnology Classic: Collaboration June 13, 2022
  • Hopnology Classic: Who is Hopnology? June 6, 2022
  • #170: Pivot Part Deux May 31, 2022
  • #169: Cost Creep May 23, 2022

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