#155: Value Engineering
How cheap can I make this and how much can I sell it for? Balancing making your business profitable with “you get what you pay for”.
Tag: growing hops
#154: James’ Hymn to Light
Light! What is it good for? Absolutely…uh….everything?
#153: Untappd
Untappd collects data; a LOT of data. What can it tell us about the last 2 years of shutdowns and reopenings? Just as important, what are the chances that these consumer trends are going to make us mad?
#152: New vs Used
Should you spend a premium on brand new equipment, or save a bunch while inheriting someone else’s problems with used? As always the answer is “it depends”.
#151: The Complete Guide to Alpha Acids
Alpha Acids. Isomerization. Spectraphotometry. Lightstruck. It’s chemistry day at Hopnology (hi Joe!).
#150: The Hype Cycle
It’s our 150th episode! We spend it talking about the “hype cycle” and how it applies to the life of a hop grower. This also includes a disturbingly prophetic couple of minutes in tribute to Betty White, recorded several days prior to her passing in late 2021.
#149: Drought and Heat Stress
If you can make it through 8.5 minutes of IBS and My Little Pony, we spend the rest of this episode diving into drought concerns and yield impacts. It’s not just the volume of irrigation, it’s the when and the how.
#148: The Target Effect
Can data mining to predict pregnancy be applied toward brewery customers? Also, why can’t I have an Oktoberfest in March?
#147: The Terror of Terroir
What is hop terroir, and why does James hate it so much? Plus, barley gruel for everyone!
#146: Thankful for Embodied Energy
What are we thankful for? Carpet. Seriously though, this week we talk about the concept of embodied energy and how it relates to hop production, the beer industry and our own personal footprint on the environment.