#135: Promotions
Marketing, sales, advertising, promotions. What’s what? And how does a garbage bag full of hops differ from one that has your tagline on it? This one’s got some low-hanging fruit.
Tag: growing hops
#134: The Anniversary Conundrum
Growing hops as a side hustle? This week we talk about priorities, big rocks and hop widows.
#133: Soil
Don’t call it dirt. Dirt is dead. Soil is alive (insert Vincent Price laugh)! Bwah-ha-ha-ha!!!!!
#132: Exhibit A Brewing Company
This week we sit down with Exhibit A Brewing Company head brewer and co-founder Matthew Steinberg to talk about his path into the industry and local collaboration. Then we drink some of his beer. https://www.exhibit-a-brewing.com/
#131: Bittering Components
Is this a rant, sciency science or a marketing discussion? I’ve listened to it three times and I’m still not sure. Polyphenols and all kinds of -humulones run rampant as we discuss addition timing and where hop bittering comes from.
#130: Breeding Part 2
Okay, we’ve talked about the HOW behind hop breeding. Now let’s examine WHY you would do this.
#129: Athletic Brewing Co.
If you’ve been listening you know that we’re enjoying the growth in the non-alcoholic craft beer category. Co-founder of Athletic Brewing John Walker joins us to talk about the rise of NA beer, how Athletic came to be and adding occasions to the beer drinking life. Plus: The Scientific Method makes an appearance!
#128: Five Trends That Are Here To Stay?
In another “we read it so you don’t have to”, we dissect a random writer’s claims of the big 5 trends in craft beer. Spoiler: we’re not impressed.
#127: Breeding Part 1
In another installment of “they asked it on the Discord” we discuss the sciency-science around hop breeding. Haploid, diploid, triploid. We get all ploidy on you this week.
#126: Harvesting Horror Stories
What do people like more than technical articles and the right way to do things? Horror stories of things gone wrong! We share some fun from past catastrophes (most of them man-made of course).