Alpha Acids. Isomerization. Spectraphotometry. Lightstruck. It’s chemistry day at Hopnology (hi Joe!).
It’s our 150th episode! We spend it talking about the “hype cycle” and how it applies to the life of a hop grower. This also includes a disturbingly prophetic couple of minutes in tribute to Betty White, recorded several days prior to her passing in late 2021.
If you can make it through 8.5 minutes of IBS and My Little Pony, we spend the rest of this episode diving into drought concerns and yield impacts. It’s not just the volume of irrigation, it’s the when and the how.
What is hop terroir, and why does James hate it so much? Plus, barley gruel for everyone!
What are we thankful for? Carpet. Seriously though, this week we talk about the concept of embodied energy and how it relates to hop production, the beer industry and our own personal footprint on the environment.
Hopnologist profile! We sit down with Chad to learn more about his path into hop production and expansion into the world of distribution. http://www.thebineyard.com/ https://drinknycraft.com/
You’re our fans, and we love you all. However, this episode is about moving air around, not you. We’ll get to you later.
After a Halloween retrospective we (eventually) get to the 2021 Hop Harvest report, then segue into another one of our IPA theories. This centers around a concept called Survivor Bias which can be boiled down to being stuck in a market where there are IPAs to the left, IPAs to the right and you’re the […]
How does the IPA trend continue to perpetuate? There’s actually some psychology to discuss here. Activation energy, risk tolerance and FOMO. Plus, Leadership Lessons from Dancing Guy: https://www.youtube.com/watch?v=fW8amMCVAJQ
At what point is it time to start paying people for the work you’ve been doing yourself?