#136: Flights & Robots
This week we dissect the aroma science, sales and philosophy around flights. Plus, robots!
Tag: hopyard
#135: Promotions
Marketing, sales, advertising, promotions. What’s what? And how does a garbage bag full of hops differ from one that has your tagline on it? This one’s got some low-hanging fruit.
#134: The Anniversary Conundrum
Growing hops as a side hustle? This week we talk about priorities, big rocks and hop widows.
#133: Soil
Don’t call it dirt. Dirt is dead. Soil is alive (insert Vincent Price laugh)! Bwah-ha-ha-ha!!!!!
#132: Exhibit A Brewing Company
This week we sit down with Exhibit A Brewing Company head brewer and co-founder Matthew Steinberg to talk about his path into the industry and local collaboration. Then we drink some of his beer. https://www.exhibit-a-brewing.com/
#131: Bittering Components
Is this a rant, sciency science or a marketing discussion? I’ve listened to it three times and I’m still not sure. Polyphenols and all kinds of -humulones run rampant as we discuss addition timing and where hop bittering comes from.
#130: Breeding Part 2
Okay, we’ve talked about the HOW behind hop breeding. Now let’s examine WHY you would do this.
#129: Athletic Brewing Co.
If you’ve been listening you know that we’re enjoying the growth in the non-alcoholic craft beer category. Co-founder of Athletic Brewing John Walker joins us to talk about the rise of NA beer, how Athletic came to be and adding occasions to the beer drinking life. Plus: The Scientific Method makes an appearance!
#128: Five Trends That Are Here To Stay?
In another “we read it so you don’t have to”, we dissect a random writer’s claims of the big 5 trends in craft beer. Spoiler: we’re not impressed.
#127: Breeding Part 1
In another installment of “they asked it on the Discord” we discuss the sciency-science around hop breeding. Haploid, diploid, triploid. We get all ploidy on you this week.