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Category: Business Management

#134: The Anniversary Conundrum

Gregg
Business Management, Rants | September 21, 2021

Growing hops as a side hustle?  This week we talk about priorities, big rocks and hop widows.

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#123: Marketwatch 2020

Gregg
Business Management, Hop & Beer Market | July 5, 2021

The 2020 year in review from the Brewer’s Association: was it as bad as predicted 12 months ago?

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#120: Shortcuts

Gregg
Business Management, In The Field: Operations, In The Field: Pests & Disease, In The Field: Plants, Off The Bine: Drying & Processing | June 14, 2021

There’s a fine line between “that’s a creative way to save some time and/or money” and “uh oh, what did I just do?”.  Sometimes those great ideas don’t work out too well, leading to the eternal battle between Current James and Future James.

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#117: Copper & How NOT To Be A Brewery

Gregg
Business Management, In The Field: Pests & Disease, Rants | May 24, 2021

A bit of a mixed bag this week.  We start talking about copper and then vent a bit about the basic blocking and tackling involved in running a brewery during the digital age.

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#116: Customer Service Pt. 2

Gregg
Business Management, Sales & Marketing | May 17, 2021

As we discussed in Part 1, Customer Service is a mindset spanning all aspects of the customer lifecycle.  When things go sideways you get into the Customer Support part of the equation.  This week is about how – and how not – to react in those situations.

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#114: Grants

Gregg
Business Management | May 3, 2021

There are so many farm grants out there, and it’s free money!  Or is it?  We talk about what’s available, how to leverage the opportunities and what to put in Chapter 6.

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#113: Customer Service Pt 1 & an Announcement!

Gregg
Backyard Brewfarm, Business Management, Sales & Marketing | April 26, 2021

Delighting your existing and potential customers with great service isn’t always easy when you’re knee-deep in the field.  However, you’ll be knee-deep in unsold inventory if you don’t prioritize it.  Plus, some new audio stuff to announce!

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#108: The Scientific Method Part 2

Gregg
Business Management, Sales & Marketing, Sciency Science | March 22, 2021

It’s Part 2 of the Scientific Method, but this time we’re taking the methodology to your business.  There’s nothing magical about this: framing the right question, gathering data and removing bias will point you in the right direction in the field and on the spreadsheet.

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#87: Expansion

Gregg
Business Management, Sales & Marketing | November 2, 2020November 2, 2020

How do you know when it’s time to take that next step?  There are many different ways to grow, and many reasons to do it.  Also, since this is us, there are lots of misleading reasons that should be red flags and make you think twice.

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#85: Taking Control of your Information Destiny

Gregg
Business Management, In The Field: Operations | October 19, 2020October 18, 2020

When are your cones ready to harvest?  How much water should you use? What happens when you spray here but not there?  Well you did the same things last year, do you remember what happened?  Were you taking notes to refer back to now?  Take control of your Information Destiny (patent-pending @hopnology).

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  • Rants (43)
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Recent Podcasts

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  • Hopnology Classic: If you liked it then you shoulda put a bag on it April 10, 2023
  • Hopnology Classic: Pelletizing April 5, 2023
  • Hopnology Classic: Fantasy Hopyard March 28, 2023

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