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Category: Sales & Marketing

#99: NA Revisited

Gregg
Hop & Beer Market, Sales & Marketing | January 25, 2021January 24, 2021

It’s been a while since we first discussed non-alcoholic beers, and we’ve done a *lot* of research since then.  By research of course I mean sampling.

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#97: Crossover Part 2 w/False Bottomed Girls

Gregg
Brewery Operations, Hop & Beer Market, Sales & Marketing | January 11, 2021

Continuing where last week’s cliffhanger ended, we’re back with the second half of our talk with Jen and Rachael.  Don’t forget to check out their podcast, the False Bottomed Girls. The full 2-part session is also now available on the hopnology YouTube channel!

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#96: Crossover Part 1 w/False Bottomed Girls

Gregg
Brewery Operations, Hop & Beer Market, Sales & Marketing | January 4, 2021January 3, 2021

If listening to Gregg and James trip over each other wasn’t enough, now there are four of us!  In part 1 of a 2-part series with the False Bottomed Girls we learn about Jen and Rachael and their roles at New Realm and Pilot Brewing.  You can find their podcast at False Bottomed Girls wherever […]

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#94: 2020 Annual Hop Survey

Gregg
Hop & Beer Market, Sales & Marketing | December 21, 2020

We’re back into the latest New Brewer which looks at the hop volume mix globally.  Also, introducing Kevin!

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#88: Collaboration (Again)

Gregg
Brewery Operations, Hop & Beer Market, Sales & Marketing | November 9, 2020

We last spoke about brewery collaborations waaaay back in episode #2.  The pandemic has opened up new opportunities for these cross-brewery partnerships so we’re revisiting the whys and hows of these pairings.

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#87: Expansion

Gregg
Business Management, Sales & Marketing | November 2, 2020November 2, 2020

How do you know when it’s time to take that next step?  There are many different ways to grow, and many reasons to do it.  Also, since this is us, there are lots of misleading reasons that should be red flags and make you think twice.

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#83: Dan Carey of New Glarus Brewing

Gregg
Brewery Operations, Hop & Beer Market, Sales & Marketing | October 5, 2020

We had the privilege of speaking with New Glarus Brewing founder Dan Carey in early September (he lost a bet). The video is also available on our YouTube channel at: https://youtu.be/VHFYi6H3NaA

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#80: When Things Go Sideways

Gregg
In The Field: Operations, In The Field: Pests & Disease, In The Field: Plants, Sales & Marketing | September 14, 2020

This is one of our “list” episodes where we go back and forth with a whole bunch of “uh-oh” moments.  While you can’t always make lemonade out of lemons, you don’t necessarily have to give up either.

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#79: Wet Hoping (not a typo)

Gregg
Hop & Beer Market, In The Field: Plants, Rants, Sales & Marketing | September 7, 2020

Why go through all of that trouble drying and processing your hops when you can just sell them wet, right?  This week we talk about cone maturation and your hopes for wet hop sales.  Plus, Augustfest beers (they are *not* Octoberfests if they come out in August).

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#77: Co-ops and Clubs

Gregg
Rants, Sales & Marketing | August 24, 2020August 23, 2020

This is one of those situations where we went out of order, and you’ll know it during the intro.  Do any of you belong to a local hops co-op, how does it work, and what value are you getting?  We’re not fans (shocking!) and get into what makes a valuable partnership and what’s just a […]

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