Hopnology Classic: Pre-Harvest Marketing
As if running a hop farm isn’t busy enough, how do you handle the looky-loos who stop by “because beer is cool” as well as legitimate potential customers who want to see how the sausage is made?
Tag: emergence
#173: Scrolling the Discord
New episode! A peek into our Discord server with Q&A from the Hopnologist crew.
Hopnology Classic: Reverie Brewing Co.
In contrast to our first brewery interview with established Vintage, this time we talk to Reverie Brewing a short eight weeks after they opened their doors.
Hopnology Classic: Emergence & Training
When is it time to train your hops? Brace yourselves…..it depends!
Hopnology Classic: Top 8 Things to Do When Talking to Brewers
Our first “Top X” list, which is really more of what *not* to do.
Hopnology Classic: Vintage Brewing Company
Our first interview episode, with Scott Manning of Vintage Brewing Company. We test many things this time around, including in-person recording, Beer ‘er No and Beer the Name.
Hopnology Classic: Collaboration
Growers and Brewers, sitting in a tree. Trying to make an IPA that doesn’t smell like cat pee-pee. Not one of my best poems, but you get the idea.
#168: The Replacements
As an established grower there are lots of reasons to pull out one variety and replace it with another. What, when, why and how?
#161: Value Added
Secondary steps such as drying and processing don’t have to be done. When you choose to do these things you create cost, but you also create value (and price point). What does it cost to add these value elements and is it proportional to what you can get out of it?
#160: Crown Maintenance
Carping, hilling, scratching, ripping, root pruning. Let’s get dirty!