It’s our 150th episode! We spend it talking about the “hype cycle” and how it applies to the life of a hop grower. This also includes a disturbingly prophetic couple of minutes in tribute to Betty White, recorded several days prior to her passing in late 2021.
Can data mining to predict pregnancy be applied toward brewery customers? Also, why can’t I have an Oktoberfest in March?
What is hop terroir, and why does James hate it so much? Plus, barley gruel for everyone!
How does the IPA trend continue to perpetuate? There’s actually some psychology to discuss here. Activation energy, risk tolerance and FOMO. Plus, Leadership Lessons from Dancing Guy: https://www.youtube.com/watch?v=fW8amMCVAJQ
At what point is it time to start paying people for the work you’ve been doing yourself?
It’s our show, we can talk about whatever we want, and today it’s twine. Mechanical spiders spinning PLA twine? You heard it here first.
Sorry, I had to. All about leaf biology.
Marketing, sales, advertising, promotions. What’s what? And how does a garbage bag full of hops differ from one that has your tagline on it? This one’s got some low-hanging fruit.
Growing hops as a side hustle? This week we talk about priorities, big rocks and hop widows.
Don’t call it dirt. Dirt is dead. Soil is alive (insert Vincent Price laugh)! Bwah-ha-ha-ha!!!!!