#135: Promotions
Marketing, sales, advertising, promotions. What’s what? And how does a garbage bag full of hops differ from one that has your tagline on it? This one’s got some low-hanging fruit.
Tag: plants
#134: The Anniversary Conundrum
Growing hops as a side hustle? This week we talk about priorities, big rocks and hop widows.
#133: Soil
Don’t call it dirt. Dirt is dead. Soil is alive (insert Vincent Price laugh)! Bwah-ha-ha-ha!!!!!
#124: Multisensory Flavor Perception
Aroma vs Taste vs Flavor. A plucky debate on the Discord server turned into 70 pages of technical papers, which we’ve shared on www.hopnology.com/resources.
#123: Marketwatch 2020
The 2020 year in review from the Brewer’s Association: was it as bad as predicted 12 months ago?
#122: Reading Fungicide Labels
It’s story time! Make some popcorn, open a beer and hear a tale of heroes, villains and Curzate. Wait, what? That’s right, we’re going to show you how to read a fungicide label.
#121: Fertilizer Theory
The History of Fertilizer. Why it works, how it works, potassium, potash and coprolite. Sounds like a bunch of crap if you ask me.
#111: All About the Nasal
Orthonasal and Retronasal aroma differences. Because calling it “what’s that smell” was just going to be too easy.
#110: Hops in the year BC
BC is, of course, Before Crop. What do you need to do before you even think about planting? Envelopes of dirt, out of service telephone poles and the irrigation/shower tradeoff lead the discussion.
#109: Drying Hops (Again)
Let’s talk about drying. Again. A rare case where we replace “do whatever you want” with “do it this way, or it’s wrong”.