The practical application of scientific principles to the art of hop agriculture and brewing science
Trevor Easton from Wisconsin’s Alt Brew joins us to talk about what’s missing in his beer. Hint: it’s gluten! As if brewing wasn’t difficult enough, Trevor takes us through the additional obstacles inherent in operating a gluten-free brewery. www.altbrew.com
Don’t call it dirt. Dirt is dead. Soil is alive (insert Vincent Price laugh)! Bwah-ha-ha-ha!!!!!
In another “we read it so you don’t have to”, we dissect a random writer’s claims of the big 5 trends in craft beer. Spoiler: we’re not impressed.
In another installment of “they asked it on the Discord” we discuss the sciency-science around hop breeding. Haploid, diploid, triploid. We get all ploidy on you this week.
What do people like more than technical articles and the right way to do things? Horror stories of things gone wrong! We share some fun from past catastrophes (most of them man-made of course).
Aroma vs Taste vs Flavor. A plucky debate on the Discord server turned into 70 pages of technical papers, which we’ve shared on www.hopnology.com/resources.
It’s story time! Make some popcorn, open a beer and hear a tale of heroes, villains and Curzate. Wait, what? That’s right, we’re going to show you how to read a fungicide label.
As we discussed in Part 1, Customer Service is a mindset spanning all aspects of the customer lifecycle. When things go sideways you get into the Customer Support part of the equation. This week is about how – and how not – to react in those situations.
Turn down your volume as we scream Crown Rot! We hope you enjoy this discussion of mushy, moist crown rot. Plus, can profanity solve your farming woes?
Delighting your existing and potential customers with great service isn’t always easy when you’re knee-deep in the field. However, you’ll be knee-deep in unsold inventory if you don’t prioritize it. Plus, some new audio stuff to announce!