What’s with this new trend of “Collaboration” beers across multiple breweries? Is it a push toward Local, just friends working together, or something else? Most importantly are they any good and do they actually serve a purpose?
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Did title/description get mixed with podcasts? This is more on marketing/sales, experience at events, building credibility, etc.
Hi Roger, thanks for listening! When we talk about Collaboration it’s not just collaborative brews, but the entire process of working as a community. It’s so important to navigate between grower, consumer and brewer effectively. We applaud anyone in the industry who has successfully created these partnerships and continue to work together smoothly.
Great podcast guys! Only just getting started but as a future grower (hopefully) I can already see how informative these are going to be. Already taking plenty of notes!
Thanks Sam! Please reach out if you have any questions!